A pressão surtiu efeito: a Walmart começou a enviar um novo email para seus consumidores ontem à noite acerca do desligamento dos seus servidores de DRM. A rede varejista repensou a decisão e voltou atrás na idéia inicial, ao menos por enquanto.

Os planos de migrar para uma loja totalmente livre continuam os mesmos, mas quem comprou e baixou músicas protegidas por DRM no passado não será prejudicado com a possibilidade de não conseguir re-autorizar computadores no futuro.

A companhia admite que a mudança na conduta foi devido ao “feedback recebido dos consumidores” — confira a carta original, na íntegra, logo abaixo. Ainda assim, é bom pensar, aos poucos, em fazer backup de toda a coletânea protegida por DRM em CDs. Nunca se sabe…

NOTE: This is a follow-up to our email titled “Important Information About Your Digital Music Purchases” from 9/26/08.

Based on feedback from our customers, we have decided to maintain our digital rights management (DRM) servers for the present time. What this means to you is that our existing service continues and there is no action required on your part. Our customer service team will continue to assist with DRM issues for protected windows media audio (WMA) files purchased from Walmart.com.

While our customer support team is available to assist you with any issues, we continue to recommend that you back up your songs by burning them to a recordable audio CD. By backing up your songs, you insure access to them from any personal computer at any time in the future.

We appreciate your support and patience as we work to provide the best service possible to you. As we move forward with our 100% MP3 store, we’ll continue to update you with key decisions regarding our service and your account via email.

Thank you for using Walmart MP3 Music Downloads.

The Walmart Digital Music Team

Belo passe, Walmart.