O título levanta imediatamente a possibilidade: será que a Apple está planejando lançar uma Retail Store no Brasil, depois da chegada da sua Online Store? É possível. Eu não duvido nada que nosso país esteja numa lista interna da empresa, mas Deus sabe para quando — afinal, ainda existem muitas nações “de Primeiro Mundo” que não receberam suas lojas oficiais da Maçã.

O fato é que, desde o mês passado, existe uma vaga em aberto para São Paulo, referente a um gerente de programas de marketing de varejo (Retail Marketing Programs Manager). A posição é de turno integral e tem objetivo de estimular o crescimento de negócios iPod & Mac através da inicialização, coordenação e implementação de programas de vendas e marketing.

As responsabilidades do profissional incluem ações de merchandising, planejamento de mix de marketing no varejo, gerenciamento de orçamentos e geração de demandas. “O RMPM agrega valor ao time de varejo local, alinhando a região à estratégia de programa de varejo da Apple da América Latina, aprimorando assim o lançamento de iniciativas latino-americanas”, afirma a empresa.

Confira abaixo a lista completa de objetivos e requisitos do cargo:

Merchandising:

• Manage quarterly merchandising plan and manage relationship with local implementation agency
• Execute merchandising programs at sales floor level in the field
• Negotiate with retailers and our internal organization the best in-store product placement, in line with our sales and brand strategies
• Together with Latin America teams, design and execute planograms at partner retail outlets
• Coordinate openings of shop-in-shop and POS excellence programs
• Ensure the best practice in POS appearance at our retailer partner stores in compliance with Apple guidelines
• Manage distribution of POS sales collateral in local market.

Demand generation:

• Drive our marketing budget to execute quarterly demand generation and communication plans
• Coordinate and negotiate with retailers and our internal organization promotional activities, channel communication, flyers, with the right product positioning.
• Support improvement of retail distribution in line with local sales representatives and account executives
• Deliver market intelligence to sales teams based on feedback from customers and partners
• Manage daily activities with external agencies
• Coordinate field marketing activities and manage ROI analysis.
• Consolidate quarterly retail marketing plan.

. . .

• Minimum 4 to 5 years experience in trade marketing with a strong background in in-store merchandising programs.
• Attention to detail and passion for design is a must.
• Knowledge and passion for consumer electronics is a must
• Strong understanding of local retail environment and channels
• MBA or equivalent graduate degree required.
• Fluent english, both written and spoken
• Motivated team player who enjoys working under pressure and rising to challenges
• Excellent communication and persuasive skills
• Willingness to travel
• Customer oriented
• Relationship building skills are critical for success.
• Strong computer literacy and presentation skills
• Current clean driving license

[dica do Ítalo Araújo]